The Social Science of Online Dating - Kevin Lewis, University of California San Diego
Kevin Lewis discusses how Big data is increasingly used to answer longstanding social scientific questions and how "digital footprints" of human interaction often provide unusually nuanced information on an unprecedented scale that often obscures as much as it illuminates. Lewis draws on the example of online dating to illustrate a few basic fallacies in how big data are often framed for social science research, and suggests some alternative (and potentially more constructive) paths moving forward.